UNION & SCALE PACKAGING SYSTEM
Crafting a new furniture delivery day experience.
Client Union & Scale
Capabilities Packaging Design, Design Strategy, Design Systems
Designers Kris Lonergan, Brian Cusack, Logan Steinfeld, Jessica Hedge
Year 2019-2020
Overview
Develop and document a packaging design strategy that aligns with Brand Strategy, bringing the customer experience to life, while aligning with the business needs of the organization.
Outcome
A useable packaging guide to help the team and new vendors execute packaging work efficiently and in a manner that is aligned with the brand. This systems brings to life a new out of box experience for customers.
Impact
The new packaging design provides an out of box experience that is unmatched at this price point, providing an experience previously limited to premium furniture products.
It establishes an impactful brand experience for the first physical experience with Union & Scale products, building brand awareness and driving sales.
Awards
Gold Home Decor
Silver New Brand
3rd Place Office Supply
Elevating the Brand Experience
Looking un-assuming and functional on the outside, this packaging system brings premium elements previously only seen in furniture at contract grade price points into transactional affordable products. Customers see furniture as a big investment, and the packaging should reflect that.
Unboxing Experience
From bold and clear exterior to a surprising color flooded interior the packaging welcomes customers to their new product and the brand as they unbox. Printed interior flaps greet them with brand messaging before opening to full color, building excitement for the product to come.
Structural Integrity
Show images of the design unboxing to show off the structural integrity pieces of the packaging guide . (use image of exterior box - try to show some interior parts if possible)
Labeling for Fulfillment Center Needs
Pairs of mirrored labels ensure that fulfillment teams can read labels and identify products from any angle. Positioned in a manner to help indicate how boxes should be stored, they also help to communicate proper handling to the various users who interact with the packaging.
Bold and Clear Branding
Oriented for the delivery side of business, the system implements clear and bold graphics for a simple impactful brand presentation. Setting the stage for the delightful moment of unboxing to a bold color flood.